Terms and Conditions

1. Provider identity

The Admetriva platform ("Admetriva", the "Service" or the "Platform") is provided by SEO VISION IT S.R.L., registered office at Bd. Alexandru Lăpușneanu nr. 179, bl. S5, sc. D, ap. 80, Constanța, România, Sole Registration Code (CUI) 37176228, Trade Register No. J13/539/2017, registered on 08.03.2017, email contact@admetriva.com. The provider's full identification details are also displayed in the footer of the admetriva.com website.

Admetriva is not affiliated with, sponsored by or officially endorsed by Google, Meta or TikTok, unless such a relationship is officially announced. Google, Google Ads and Google Merchant Center are trademarks of Google LLC; Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc.; TikTok is a trademark of TikTok Pte. Ltd. These names are used solely descriptively, to identify the platforms the Service integrates with.

2. Subject of the Service

Admetriva is a Product Advertising Intelligence SaaS (Software as a Service) platform for companies running online product advertising. The Service imports, organises and analyses data from the advertising accounts and product catalogs connected by the customer — Google Ads, Google Merchant Center, Meta Ads and Meta Catalog, and in the future TikTok Ads and TikTok Catalog — and provides reports, metrics, analyses, segmentations, recommendations, promotion management tools and AI-assisted content and creative generation features.

The Service is limited to the features actually available in the Platform at any given time. Nothing in this document obliges the provider to develop or maintain any particular functionality, except for obligations expressly undertaken in a separate contract.

3. Definitions

• "Customer" — the legal entity or professional on whose behalf the Admetriva account is created and used;
• "User" — the natural person accessing the Platform on the Customer's behalf;
• "Workspace" — the Customer's working space in the Platform, grouping its projects and users;
• "Project" — a logical unit within a Workspace, typically associated with one store or business, with its own connected platform accounts, data and settings;
• "Third-Party Platforms" — Google Ads, Google Merchant Center, Meta Ads, Meta Catalog, TikTok Ads, TikTok Catalog and any other external platform the Service integrates with;
• "Imported Data" — data retrieved from Third-Party Platforms on the Customer's behalf (campaigns, products, catalogs, metrics, conversions, diagnostics and the like);
• "AI Content" — texts, images or other materials generated or modified using the Platform's artificial-intelligence features.

4. B2B nature of the Service and eligibility

Admetriva is a business-to-business service intended exclusively for professionals. By creating an account you declare that you act on behalf of a company or as a professional, for purposes related to your trade or business, and not as a consumer. Consumer-protection provisions do not apply to the relationship between the provider and the Customer to the extent permitted by law.

The Service may only be used by persons who are at least 18 years old and have full legal capacity. The Service is not intended for minors.

5. Authority to represent

The person who creates the account, connects Third-Party Platform accounts or accepts these terms on behalf of a company represents and warrants that they have the authority to bind that company. The Customer remains responsible for all actions performed in its account by users it has invited or authorised.

6. Account creation and administration

Using the Service requires creating an account with accurate and complete information (name, email address, company/workspace name), which the Customer undertakes to keep up to date.

The Platform organises work into Workspaces and Projects, with different user roles and permissions. The Customer is responsible for managing the roles granted to its users and for revoking access for persons who are no longer authorised. Each Project's data is logically isolated from other customers' data.

7. Credential security

The Customer and its users are responsible for keeping passwords and any authentication means confidential. Any activity carried out through the Customer's account is presumed to have been performed by the Customer. The Customer will immediately notify the provider at contact@admetriva.com of any unauthorised use of the account or any security incident it becomes aware of.

Admetriva never asks for your Google, Meta or TikTok account password. These accounts are connected exclusively through the official authorisation mechanisms (OAuth) of the respective platforms.

8. Connecting Third-Party Platforms via OAuth

Google, Meta and — once available — TikTok accounts are connected through those platforms' official OAuth flows. In these flows the Customer explicitly authorises Admetriva's access to the selected accounts, within the limits of the permissions (scopes) displayed by the respective platform at the time of authorisation.

The granted permissions are used exclusively to provide the Service features requested by the Customer: reading campaigns, products, catalogs, metrics and diagnostics, and — only where the Customer explicitly uses such features — submitting conversions or, in the future, publishing changes approved by the Customer. Access tokens are stored encrypted and are never displayed in the interface or in logs.

9. Revoking access

The Customer may revoke Admetriva's access at any time: from the Platform (disconnecting the integration at project level), from the Google Account settings (myaccount.google.com → Security → Third-party connections), or from Meta Business Settings (Business Settings → Integrations). After revocation the Service can no longer import new data from that account; data already imported remains in the Platform until deleted in accordance with the "Data export and deletion" section and the dedicated "Data Deletion" page.

10. Dependence on third-party APIs

The Service fundamentally depends on the programming interfaces (APIs) made available by Google, Meta and TikTok. These platforms may change, restrict, charge for or discontinue their APIs, permissions, quotas or policies at any time. The provider is not liable for unavailability, delays, errors or limitations attributable to Third-Party Platforms and may adapt, suspend or remove integrations where changes imposed by those platforms so require. The provider will use reasonable efforts to announce significant changes in advance.

11. Data import and its limits

Google Ads. Admetriva imports the history of campaigns, performance, products and search terms for the configured period, within the limits of the API, the data retention of the Google Ads account, the report type and the permissions of the connected account.

Google Merchant Center and Meta Catalog. These platforms primarily provide the current state of the catalog (products, prices, availability, statuses, issues). Admetriva builds its own catalog history starting from the first synchronisation. The complete historical state of the catalog (past prices, availability, images) cannot be reconstructed retroactively if it was not saved — the Customer understands and accepts this objective technical limitation.

Meta Ads. Product-level metrics are imported only to the extent, and at the granularity, at which the Meta API actually associates them with products.

Unavailable metrics. Where a platform does not report a given metric, Admetriva displays it as unavailable ("—", "No data"), not as zero. The absence of a value is not equivalent to a value of zero.

12. Attribution models and conversion overlap

Third-Party Platforms use different attribution models, attribution windows and deduplication mechanisms, and data may arrive with different delays. As a result, conversions and values reported by Google and Meta for the same period may overlap: the same order may be claimed by several platforms simultaneously.

Aggregate values displayed by Admetriva represent platform-reported conversions and may include attribution overlap; they do not necessarily represent unique orders. Admetriva marks this explicitly in the interface and never presents aggregated sums as unique or deduplicated orders.

13. Analyses, recommendations and no guarantee of results

The analyses, scores, segmentations and recommendations generated by the Platform are informational, decision-support outputs. They rely on the data available at the time of computation and on rules or models that may not capture every particularity of the Customer's business.

The provider does not guarantee any specific commercial results: sales, conversions, profit, ROAS or any other performance indicator. Commercial decisions — including changes to campaigns, budgets, prices or catalogs — belong entirely to the Customer, who takes them at its own risk.

14. Promotions and promotional prices

The Platform includes tools for preparing promotions (product selection, promotional prices, scheduling, creative materials). Original product data is never overwritten: promotions operate through temporary values (overrides) with a start and an end date, and after expiry the normal data automatically applies again.

Externally publishing a promotion (to Google, Meta or TikTok) always requires the Customer's explicit prior approval in the Platform. The Customer is solely responsible for the legality of its promotions and discounts, including compliance with price-reduction and prior-price-indication regulations applicable in the markets where it operates.

15. AI-generated content

AI-assisted text and image generation features produce materials based on the data and instructions provided by the Customer. Such materials may contain errors, inaccuracies or unsuitable elements. The Customer must review all AI Content with a human before use or publication and remains solely responsible for its use, including compliance with advertising law and the policies of the Third-Party Platforms.

16. Rights over data and materials

The Customer retains all rights over its data: Imported Data, uploaded materials (images, logos, texts, brand assets) and data entered into the Platform remain the property of the Customer or its licensors.

The Customer grants the provider a limited, non-exclusive licence, for the duration of the contract, to host, store, process, reproduce and display such data and materials solely to the extent necessary to provide the Service (import, synchronisation, analysis, generation of reports and materials at the Customer's request). The provider does not sell the Customer's data and does not use one customer's data for another customer's campaigns.

The Platform, its source code, structure, design, trademarks and all Admetriva intellectual-property elements belong to the provider or its licensors. No intellectual-property rights in the Platform are transferred to the Customer — only a limited right of use for the duration of the contract.

17. Acceptable use and prohibitions

The Customer undertakes to use the Service in good faith and only for lawful purposes. In particular, it is prohibited to:

• use the Service for illegal or deceptive activities or activities infringing third-party rights;
• attempt to access other customers' data, circumvent security or data-isolation mechanisms, or probe for vulnerabilities without written consent;
• subject the Platform to unreasonable load, perform unauthorised scraping or use bots outside the features provided;
• decompile, disassemble or copy the Platform or create derivative works from it;
• resell, rent out or sublicense access to the Service without the provider's written consent;
• upload illegal content, malware or materials infringing intellectual-property rights.

The Customer also undertakes to comply with the applicable policies of the Third-Party Platforms (including Google Ads policies, Meta advertising and commerce policies and, when relevant, TikTok policies). Breaching those policies may trigger restrictions or sanctions applied directly by the respective platforms, for which the provider is not liable.

18. Subscriptions, invoicing and payment

The Service is offered on a subscription-plan basis. Plan features, limits and prices are those displayed in the Platform or agreed in a separate contract or offer; in case of divergence, the signed contract prevails. Where a plan is offered free of charge or as a trial, the provider may condition or limit access as described for that plan.

Invoices are issued and paid under the conditions of the applicable plan or contract. In case of non-payment at maturity, the provider may suspend access to the Service only if and as provided in the applicable plan or contract, with reasonable prior notice. The Customer's data is not automatically deleted upon suspension.

19. Availability, maintenance and technical limits

The provider uses reasonable efforts to keep the Service available and secure, without guaranteeing uninterrupted availability. Planned interruptions (maintenance, announced in advance where reasonably possible) or unplanned ones (incidents, external causes) may occur.

To protect the stability of the Service and observe the quotas imposed by Third-Party Platforms, the provider may apply usage limits (rate limits), processing queues and synchronisation scheduling. Features marked beta or experimental are provided "as is", may be changed or withdrawn at any time and may carry additional limitations.

20. Account suspension and termination

The provider may suspend or restrict the Customer's access, with immediate effect and notice, in case of: serious breach of these terms, security risk, abusive use affecting the Platform or other customers, legal requirement or a substantiated request from a Third-Party Platform. Suspension is lifted as soon as its cause is remedied.

The Customer may stop using the Service at any time and request account closure. The provider may terminate the contract with reasonable prior notice (at least 30 days for paid plans, with pro-rata reimbursement of amounts paid in advance for the uncovered period where termination is not due to the Customer's fault) or with immediate effect for a serious unremedied breach.

21. Data export and deletion

During the contract the Customer may export its data through the export features available in the Platform. Upon termination or at the Customer's request, its Projects' data is deleted following the procedure described on the "Data Deletion" page and in the Privacy Policy, except for data the provider is legally obliged or entitled to retain (e.g. financial-accounting documents, logs required for security or the defence of legal claims) and backup copies, which are removed through the normal backup rotation.

22. Confidentiality

Each party will keep confidential the non-public information received from the other party in connection with the use of the Service and will use it only to perform the contract. This obligation does not apply to information that became public without the receiving party's fault, was independently developed, or whose disclosure is required by law or an authority — with notice to the other party where the law permits.

23. Limitation of liability

To the maximum extent permitted by law in business-to-business relationships: (a) the provider is liable only for direct damages caused by its proven fault; (b) the provider is not liable for indirect damages, loss of profit, loss of data caused by external factors, loss of opportunity or reputational damage; (c) the provider's total aggregate liability for all claims within a contractual year is capped at the subscription fees paid by the Customer for the 12 months preceding the event.

Nothing in this document excludes or limits liability that cannot be excluded or limited under applicable law, including liability for intent (dol) or gross negligence.

24. Force majeure

Neither party is liable for non-performance (except for payment obligations already due) caused by a force-majeure event as defined by Romanian law, including, for example, natural disasters, conflicts, epidemics, large-scale cyber-attacks, or major internet or power infrastructure outages. The affected party will notify the other and resume performance as soon as the event ceases.

25. Governing law and disputes

This document is governed by Romanian law. The parties will first seek amicable settlement of any dispute, through written notice to contact@admetriva.com with a 30-day response term. If amicable settlement fails, disputes fall within the jurisdiction of the Romanian courts at the provider's registered office, unless the law provides a different exclusive jurisdiction.

26. Changes to these terms

The provider may update these terms to reflect the evolution of the Service, legislation or Third-Party Platform requirements. The current version, the date of the last update and the version number are displayed on this page. Significant changes will be announced through the Platform or by email a reasonable time before they take effect; continued use of the Service after the effective date constitutes acceptance of the new terms. If you do not agree with the changes, you may stop using the Service as per section 20.

27. Contact

For any questions about these terms you can contact us at contact@admetriva.com or by post at the registered office: SEO VISION IT S.R.L., Bd. Alexandru Lăpușneanu nr. 179, bl. S5, sc. D, ap. 80, Constanța, România.