Merchant & Product Performance
Which products sell from ads and which only spend
Every product in your catalogue, with its Google Ads cost, clicks, conversions, value and ROAS, next to its Merchant Center status and issues.
What it solves
- In Shopping and Performance Max, the budget is split across hundreds of products, and a few use it up without selling.
- A disapproved product or one with missing data loses impressions, and the problem shows up late.
- Standard reports show campaigns, not products, so product decisions are made on gut feeling.
What you get
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Product rankings
Top spend, with conversions, by value, cost without conversions, high or low ROAS.
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Spend and zero sales
Products that spend without selling, kept separate so you find them in seconds.
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Merchant Center status
Disapproved or ineligible products and their issues, next to advertising performance.
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Products that stopped selling
Products that used to sell and have no Ads-attributed sale in the selected period appear as a signal.
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Segments and feed
Products grouped into segments you can use in a Merchant Center supplemental feed.
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Product investigation
"Why was this flagged?" for a product: cost, clicks and conversions against the reference and the daily trend.
What it looks like in practice
A stand mixer has been spending steadily for weeks, with almost a thousand clicks and no conversion. You see it in the "Top spending" ranking, open the investigation and check its price, availability and product page before deciding what to do with it in the campaign.
Admetriva never changes anything in your campaigns.
See your campaigns clearly, in one place
Create your account, connect your platforms and get your first signals after the first sync.