Meta Ads Analytics
Meta Ads, with the results that matter to the business
Facebook and Instagram campaigns, ad sets and ads, with their purchases or leads, cost per result and the creatives that drove them. Next to Google Ads, on the same periods.
What it solves
- Ads Manager has dozens of columns, and the result that matters to the business gets lost among them.
- Google and Meta measure with different models, so comparing them usually ends up in a spreadsheet.
- Creatives wear out, but you notice late, once the cost per result has already risen.
What you get
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The whole account hierarchy
Campaigns, ad sets and ads, with cost, impressions, clicks and results.
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Purchases or leads
Metrics follow the project objective: value and ROAS for sales, cost per lead for lead generation.
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Creatives with previews
See the ad image next to its figures, in the app and in reports.
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Next to Google Ads
Cost and results per platform on the same chart. What is measured differently is never added up.
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Meta signals
Rising cost per result or falling results, with what to check: the ads, the frequency, how the cost is distributed.
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Client reports
Meta sections go into PDF reports and live links.
What it looks like in practice
The cost per purchase of an Advantage+ campaign rises two weeks in a row. The signal tells you by how much, against which reference and with what confidence, and suggests checking the creatives, the frequency and the cost distribution before you move budget.
Admetriva never changes anything in your campaigns.
See your campaigns clearly, in one place
Create your account, connect your platforms and get your first signals after the first sync.