Search Terms Intelligence
Terms that sell, terms that only spend
The search terms report, turned into rankings: what brings sales, what uses budget without conversions, what is new and what disappeared.
What it solves
- The search terms report has thousands of rows and is rarely analysed, usually in a spreadsheet.
- Terms without conversions spend budget every day until you add them as negatives.
- In Performance Max, searches are not tied directly to products, and estimates are easily mistaken for facts.
What you get
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Ready-made rankings
With sales, by value, top spend, cost without conversions, high or low CTR, high CPC.
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New, rising, gone
See which terms changed against the previous period.
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Cost without conversions
The amount spent on terms with no result at all, as a separate indicator.
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Quick copy
Copy the terms you pick and add them to Google Ads as negatives.
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Search term signals
A term with material spend and zero conversions inside a profitable campaign becomes a signal.
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Export
CSV or XLSX, with your filters applied.
What it looks like in practice
In a kitchen appliance store, informational searches like "how to sharpen kitchen knives" bring clicks but no sales. The "Cost without conversions" ranking brings them forward; you copy them and decide which become negative keywords.
Admetriva never changes anything in your campaigns.
Performance Max search terms are mainly associated at campaign level, not guaranteed at product level. Admetriva shows the association level and confidence and never presents estimates as facts.
See your campaigns clearly, in one place
Create your account, connect your platforms and get your first signals after the first sync.