AI in Admetriva: what it does today and what it doesn't

In short: the figures, signals and recommendations in Admetriva are calculated without AI. AI is optional and does not change anything in your ad accounts.

What AI never does

• It does not calculate the figures. Cost, conversions, ROAS, product segments and signals come from deterministic rules applied to the imported data. The same data gives the same results.
• It does not apply changes. Nothing changes in Google Ads, Merchant Center or Meta without your action.
• It does not make up facts. Where AI writes text, it receives only data that has already been calculated or facts from the catalog.

What exists today

• The project's Settings → AI: you can choose an AI provider (OpenAI, Gemini or Anthropic) and, optionally, a model. If you choose nothing, AI stays turned off for the project.
• Text for social posts, in the Social module, where the module is enabled for the project: AI writes only the post text, from the product's title, brand, category and price in the catalog. It is explicitly forbidden from inventing specifications, discounts, warranties, stock or delivery times.
• The number of AI generations per month depends on the plan and appears on the Billing page, under Usage.

What is not available yet

• AI explanations of signals and AI-assisted investigations are in progress. Today, the “Why was this flagged?” page shows the facts, the rules, the labeled hypotheses and the recommended checks, all calculated without AI. See How signals and recommendations are generated.
• There is no AI assistant that answers questions about the project's data.

When these features become available, you will find them announced in What's new.