What is Admetriva
In short, what Admetriva does with your Google Ads, Merchant Center and Meta Ads data, and what it never does on your behalf.
On this page
Admetriva brings together in one place the advertising data of an online store or a lead generation business: the campaigns from Google Ads, the catalog from Google Merchant Center, the campaigns and catalog from Meta Ads and, optionally, what happens on your site through the Admetriva tracker. From this data it builds reports, analyses and signals about what is worth checking.
What you will find in the app
- Overview: the project's cost, results and trend, across all connected platforms.
- Google and Meta: analysis of campaigns, search terms, creatives and formats.
- Products: which products get budget, which products sell and which products spend without results.
- Website Tracking: the click → product → cart → order path, measured on your site.
- Reports: PDFs, scheduled reports and public links for clients.
- Agency Dashboard: all the projects of an agency workspace, on a single page.
What Admetriva guarantees
- Data is read, not changed. Admetriva does not change campaigns, budgets or products in Google Ads, Merchant Center or Meta. Recommendations are suggestions that you apply yourself, if you want to.
- A missing value does not become zero. A day that was not imported, or a metric the platform did not report, shows as “—” or “Not synced”, not as 0.
- Different results are not added together. Meta leads, Google conversions and the orders measured by the Admetriva tracker stay separate.
- Calculations are deterministic. The same data gives the same figures and the same signals. AI plays no part in calculating the figures.
Supported platforms
Today: Google Ads, Google Merchant Center and Meta Ads (Facebook and Instagram). TikTok appears in the app as “coming soon”: the integration is not available yet.
Where to go next
If you are just getting started, follow First steps.
Related articles
- First steps, from your account to your first data The short list of steps you go through until you see your first figures in Admetriva, with what happens automatically at each one.
- Creating a project What a project represents, what you fill in when you create it and how to use the setup page step by step.
- How signals and recommendations are generated The rules, thresholds and statistical tests behind the “What is worth checking today?” list, and what you find on the “Why was this flagged?” page.
Didn’t find your answer? Write to us and we’ll help.
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